Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions

Fahim Nasir, Abdulghani Ali Ahmed, Iryna Yevseyeva, Mehmet Sabir Kiraz

Open source

DOI: 10.1371/journal.pone.0348767
Published: 2026-05-15
Container: PLOS One
Publisher: Public Library of Science (PLoS)
Open access: unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

supportingDOI registered: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
supportingDOI resolves: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility. Source: DOAJ; license: CC0
not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredOpenAlex core source: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredROR affiliation: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch expression of concern: No expression of concern notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch correction: No correction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication license: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
supportingMetadata completeness: All 6 scored descriptive metadata groups are present. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0348767,
  title = {Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions},
  author = {Fahim Nasir and Abdulghani Ali Ahmed and Iryna Yevseyeva and Mehmet Sabir Kiraz},
  year = {2026},
  journal = {PLOS One},
  doi = {10.1371/journal.pone.0348767},
  url = {https://doi.org/10.1371/journal.pone.0348767}
}

RIS

TY  - JOUR
TI  - Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions
AU  - Fahim Nasir
AU  - Abdulghani Ali Ahmed
AU  - Iryna Yevseyeva
AU  - Mehmet Sabir Kiraz
PY  - 2026
JO  - PLOS One
DO  - 10.1371/journal.pone.0348767
UR  - https://doi.org/10.1371/journal.pone.0348767
ER  -

APA

Nasir, F., Ahmed, A. A., Yevseyeva, I., & Kiraz, M. S. (2026). Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions. PLOS One. https://doi.org/10.1371/journal.pone.0348767

Source records

crossref · retrieved 2026-09-26T03:09:02.117Z