Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model.

Selvendran M, Salman S, Lakvidu D, Dahanayaka U, Wisenthige K, Dayapathirana N

DOI: 10.1371/journal.pone.0353490
Published: 2026
Container: PloS one
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0353490,
  title = {Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model.},
  author = {Selvendran M and Salman S and Lakvidu D and Dahanayaka U and Wisenthige K and Dayapathirana N},
  year = {2026},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0353490},
  url = {https://doi.org/10.1371/journal.pone.0353490}
}

RIS

TY  - JOUR
TI  - Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model.
AU  - Selvendran M
AU  - Salman S
AU  - Lakvidu D
AU  - Dahanayaka U
AU  - Wisenthige K
AU  - Dayapathirana N
PY  - 2026
JO  - PloS one
DO  - 10.1371/journal.pone.0353490
UR  - https://doi.org/10.1371/journal.pone.0353490
ER  -

APA

M, S., S, S., D, L., U, D., K, W., & N, D. (2026). Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model.. PloS one. https://doi.org/10.1371/journal.pone.0353490

Source records

pubmed · retrieved 2026-11-10T10:04:58.224Z