Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model

Mirlashine Selvendran, Sanidh Salman, Dulan Lakvidu, Udeera Dahanayaka, Krishantha Wisenthige, Nirmani Dayapathirana

Open source

DOI: 10.1371/journal.pone.0353490
Published: 2026-08-06
Container: PLOS One
Publisher: Public Library of Science (PLoS)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0353490,
  title = {Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model},
  author = {Mirlashine Selvendran and Sanidh Salman and Dulan Lakvidu and Udeera Dahanayaka and Krishantha Wisenthige and Nirmani Dayapathirana},
  year = {2026},
  journal = {PLOS One},
  doi = {10.1371/journal.pone.0353490},
  url = {https://doi.org/10.1371/journal.pone.0353490}
}

RIS

TY  - JOUR
TI  - Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model
AU  - Mirlashine Selvendran
AU  - Sanidh Salman
AU  - Dulan Lakvidu
AU  - Udeera Dahanayaka
AU  - Krishantha Wisenthige
AU  - Nirmani Dayapathirana
PY  - 2026
JO  - PLOS One
DO  - 10.1371/journal.pone.0353490
UR  - https://doi.org/10.1371/journal.pone.0353490
ER  -

APA

Selvendran, M., Salman, S., Lakvidu, D., Dahanayaka, U., Wisenthige, K., & Dayapathirana, N. (2026). Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model. PLOS One. https://doi.org/10.1371/journal.pone.0353490

Source records

crossref · retrieved 2026-09-25T14:54:21.180Z