Service quality and repurchase intention in Chinese live commerce: The mediating role of trust and the moderating effect of generational differences.

He C, Bernarte RP

DOI: 10.1371/journal.pone.0356797
Published: 2026
Container: PloS one
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0356797,
  title = {Service quality and repurchase intention in Chinese live commerce: The mediating role of trust and the moderating effect of generational differences.},
  author = {He C and Bernarte RP},
  year = {2026},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0356797},
  url = {https://doi.org/10.1371/journal.pone.0356797}
}

RIS

TY  - JOUR
TI  - Service quality and repurchase intention in Chinese live commerce: The mediating role of trust and the moderating effect of generational differences.
AU  - He C
AU  - Bernarte RP
PY  - 2026
JO  - PloS one
DO  - 10.1371/journal.pone.0356797
UR  - https://doi.org/10.1371/journal.pone.0356797
ER  -

APA

C, H., & RP, B. (2026). Service quality and repurchase intention in Chinese live commerce: The mediating role of trust and the moderating effect of generational differences.. PloS one. https://doi.org/10.1371/journal.pone.0356797

Source records

pubmed · retrieved 2026-09-24T20:47:54.409Z