Museum visitors’ acceptance of digital services in China and Russia: Extending UTAUT2 with individual-level cultural values

Jing Chen, Xiaobin Li, Chuanhua Zhu, Marina Biryukova

Open source

DOI: 10.1371/journal.pone.0357563
Published: 2026-11-02
Container: PLOS One
Publisher: Public Library of Science (PLoS)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0357563,
  title = {Museum visitors’ acceptance of digital services in China and Russia: Extending UTAUT2 with individual-level cultural values},
  author = {Jing Chen and Xiaobin Li and Chuanhua Zhu and Marina Biryukova},
  year = {2026},
  journal = {PLOS One},
  doi = {10.1371/journal.pone.0357563},
  url = {https://doi.org/10.1371/journal.pone.0357563}
}

RIS

TY  - JOUR
TI  - Museum visitors’ acceptance of digital services in China and Russia: Extending UTAUT2 with individual-level cultural values
AU  - Jing Chen
AU  - Xiaobin Li
AU  - Chuanhua Zhu
AU  - Marina Biryukova
PY  - 2026
JO  - PLOS One
DO  - 10.1371/journal.pone.0357563
UR  - https://doi.org/10.1371/journal.pone.0357563
ER  -

APA

Chen, J., Li, X., Zhu, C., & Biryukova, M. (2026). Museum visitors’ acceptance of digital services in China and Russia: Extending UTAUT2 with individual-level cultural values. PLOS One. https://doi.org/10.1371/journal.pone.0357563

Source records

crossref · retrieved 2026-11-04T07:30:29.813Z