Mechanism of AI chatbot anthropomorphism on consumer impulse buying in live streaming scenarios based on SOR framework

Jingqi Huang, Wasim Ahmad

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DOI: 10.1371/journal.pone.0357787
Published: 2026-09-11
Container: PLOS One
Publisher: Public Library of Science (PLoS)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0357787,
  title = {Mechanism of AI chatbot anthropomorphism on consumer impulse buying in live streaming scenarios based on SOR framework},
  author = {Jingqi Huang and Wasim Ahmad},
  year = {2026},
  journal = {PLOS One},
  doi = {10.1371/journal.pone.0357787},
  url = {https://doi.org/10.1371/journal.pone.0357787}
}

RIS

TY  - JOUR
TI  - Mechanism of AI chatbot anthropomorphism on consumer impulse buying in live streaming scenarios based on SOR framework
AU  - Jingqi Huang
AU  - Wasim Ahmad
PY  - 2026
JO  - PLOS One
DO  - 10.1371/journal.pone.0357787
UR  - https://doi.org/10.1371/journal.pone.0357787
ER  -

APA

Huang, J., & Ahmad, W. (2026). Mechanism of AI chatbot anthropomorphism on consumer impulse buying in live streaming scenarios based on SOR framework. PLOS One. https://doi.org/10.1371/journal.pone.0357787

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crossref · retrieved 2026-09-25T02:16:18.181Z