Live-streaming interaction and young consumers' identification with time-honored brands: The roles of emotional arousal and relationship strength.

Zhu T, Wang Y

DOI: 10.1371/journal.pone.0358753
Published: 2026
Container: PloS one
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1371/journal.pone.0358753,
  title = {Live-streaming interaction and young consumers' identification with time-honored brands: The roles of emotional arousal and relationship strength.},
  author = {Zhu T and Wang Y},
  year = {2026},
  journal = {PloS one},
  doi = {10.1371/journal.pone.0358753},
  url = {https://doi.org/10.1371/journal.pone.0358753}
}

RIS

TY  - JOUR
TI  - Live-streaming interaction and young consumers' identification with time-honored brands: The roles of emotional arousal and relationship strength.
AU  - Zhu T
AU  - Wang Y
PY  - 2026
JO  - PloS one
DO  - 10.1371/journal.pone.0358753
UR  - https://doi.org/10.1371/journal.pone.0358753
ER  -

APA

T, Z., & Y, W. (2026). Live-streaming interaction and young consumers' identification with time-honored brands: The roles of emotional arousal and relationship strength.. PloS one. https://doi.org/10.1371/journal.pone.0358753

Source records

pubmed · retrieved 2026-09-25T08:35:15.610Z