Discovering surrogate branding via online image development: A case from India

Varsha Jain, Philip Kitchen, B.E Ganesh, Akanksha Garg, Manisha Shelat

DOI: 10.1504/ijmcp.2019.10020984
Published: 2019
Container: International Journal of Management Concepts and Philosophy
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1504/ijmcp.2019.10020984,
  title = {Discovering surrogate branding via online image development: A case from India},
  author = {Varsha Jain and Philip Kitchen and B.E Ganesh and Akanksha Garg and Manisha Shelat},
  year = {2019},
  journal = {International Journal of Management Concepts and Philosophy},
  doi = {10.1504/ijmcp.2019.10020984},
  url = {https://doi.org/10.1504/ijmcp.2019.10020984}
}

RIS

TY  - JOUR
TI  - Discovering surrogate branding via online image development: A case from India
AU  - Varsha Jain
AU  - Philip Kitchen
AU  - B.E Ganesh
AU  - Akanksha Garg
AU  - Manisha Shelat
PY  - 2019
JO  - International Journal of Management Concepts and Philosophy
DO  - 10.1504/ijmcp.2019.10020984
UR  - https://doi.org/10.1504/ijmcp.2019.10020984
ER  -

APA

Jain, V., Kitchen, P., Ganesh, B., Garg, A., & Shelat, M. (2019). Discovering surrogate branding via online image development: A case from India. International Journal of Management Concepts and Philosophy. https://doi.org/10.1504/ijmcp.2019.10020984

Source records

hal · retrieved 2026-11-10T19:13:45.236Z