The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia

Héla Benmiled Cherif, Hans Ruediger Kaufmann, Agapi Manarioti

Open source

DOI
10.1504/wremsd.2016.074971
Published
2016
Container
World Review of Entrepreneurship, Management and Sustainable Development
Publisher
Inderscience Publishers
Open access
unknown

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BibTeX

@article{allodium:10.1504/wremsd.2016.074971,
  title = {The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia},
  author = {Héla Benmiled Cherif and Hans Ruediger Kaufmann and Agapi Manarioti},
  year = {2016},
  journal = {World Review of Entrepreneurship, Management and Sustainable Development},
  doi = {10.1504/wremsd.2016.074971},
  url = {https://doi.org/10.1504/wremsd.2016.074971}
}

RIS

TY  - JOUR
TI  - The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia
AU  - Héla Benmiled Cherif
AU  - Hans Ruediger Kaufmann
AU  - Agapi Manarioti
PY  - 2016
JO  - World Review of Entrepreneurship, Management and Sustainable Development
DO  - 10.1504/wremsd.2016.074971
UR  - https://doi.org/10.1504/wremsd.2016.074971
ER  - 

APA

Cherif, H. B., Kaufmann, H. R., & Manarioti, A. (2016). The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia. World Review of Entrepreneurship, Management and Sustainable Development. https://doi.org/10.1504/wremsd.2016.074971

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