The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia
- DOI
- 10.1504/wremsd.2016.074971
- Published
- 2016
- Container
- World Review of Entrepreneurship, Management and Sustainable Development
- Publisher
- Inderscience Publishers
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1504/wremsd.2016.074971,
title = {The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia},
author = {Héla Benmiled Cherif and Hans Ruediger Kaufmann and Agapi Manarioti},
year = {2016},
journal = {World Review of Entrepreneurship, Management and Sustainable Development},
doi = {10.1504/wremsd.2016.074971},
url = {https://doi.org/10.1504/wremsd.2016.074971}
}RIS
TY - JOUR TI - The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia AU - Héla Benmiled Cherif AU - Hans Ruediger Kaufmann AU - Agapi Manarioti PY - 2016 JO - World Review of Entrepreneurship, Management and Sustainable Development DO - 10.1504/wremsd.2016.074971 UR - https://doi.org/10.1504/wremsd.2016.074971 ER -
APA
Cherif, H. B., Kaufmann, H. R., & Manarioti, A. (2016). The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia. World Review of Entrepreneurship, Management and Sustainable Development. https://doi.org/10.1504/wremsd.2016.074971
Source records
- crossref · retrieved 2026-09-27T01:05:11.807Z