The Model of Emotional Appeals Application for the Advertising of Personal Goods

Zikienė Kristina, Kazarjan Aistė

Open source

DOI: 10.1515/mosr-2021-0016
Published: 12
Container: Organizacijų Vadyba: Sisteminiai Tyrimai
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1515/mosr-2021-0016,
  title = {The Model of Emotional Appeals Application for the Advertising of Personal Goods},
  author = {Zikienė Kristina and Kazarjan Aistė},
  year = {2021},
  journal = {Organizacijų Vadyba: Sisteminiai Tyrimai},
  doi = {10.1515/mosr-2021-0016},
  url = {https://doi.org/10.1515/mosr-2021-0016}
}

RIS

TY  - JOUR
TI  - The Model of Emotional Appeals Application for the Advertising of Personal Goods
AU  - Zikienė Kristina
AU  - Kazarjan Aistė
PY  - 2021
JO  - Organizacijų Vadyba: Sisteminiai Tyrimai
DO  - 10.1515/mosr-2021-0016
UR  - https://doi.org/10.1515/mosr-2021-0016
ER  -

APA

Kristina, Z., & Aistė, K. (2021). The Model of Emotional Appeals Application for the Advertising of Personal Goods. Organizacijų Vadyba: Sisteminiai Tyrimai. https://doi.org/10.1515/mosr-2021-0016

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doaj · retrieved 2026-09-25T22:06:42.842Z