USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY

A. Betlej, N. Kaziuka, O. Bielan, V. Humeniuk

Open source

DOI: 10.15330/apred.2.20.201-213
Published: 2024-06-15
Container: The actual problems of regional economy development
Publisher: Vasyl Stefanyk Precarpathian National University
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.15330/apred.2.20.201-213,
  title = {USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY},
  author = {A. Betlej and N. Kaziuka and O. Bielan and V. Humeniuk},
  year = {2024},
  journal = {The actual problems of regional economy development},
  doi = {10.15330/apred.2.20.201-213},
  url = {https://doi.org/10.15330/apred.2.20.201-213}
}

RIS

TY  - JOUR
TI  - USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY
AU  - A. Betlej
AU  - N. Kaziuka
AU  - O. Bielan
AU  - V. Humeniuk
PY  - 2024
JO  - The actual problems of regional economy development
DO  - 10.15330/apred.2.20.201-213
UR  - https://doi.org/10.15330/apred.2.20.201-213
ER  -

APA

Betlej, A., Kaziuka, N., Bielan, O., & Humeniuk, V. (2024). USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY. The actual problems of regional economy development. https://doi.org/10.15330/apred.2.20.201-213

Source records

crossref · retrieved 2026-09-27T16:10:35.673Z