Approaches to Transmedia and Digital Narratives in the Context of Social Advertising

Juan Manuel Henao Bermúdez, María Alejandra Henao Argel, Leidy Tatiana Ordoñez-Mora

Open source

DOI: 10.17151/kepes.2025.22.31.6
Published: 2025-01-01
Container: Kepes
Publisher: Universidad de Caldas
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.17151/kepes.2025.22.31.6,
  title = {Approaches to Transmedia and Digital Narratives in the Context of Social Advertising},
  author = {Juan Manuel Henao Bermúdez and María Alejandra Henao Argel and Leidy Tatiana Ordoñez-Mora},
  year = {2025},
  journal = {Kepes},
  doi = {10.17151/kepes.2025.22.31.6},
  url = {https://doi.org/10.17151/kepes.2025.22.31.6}
}

RIS

TY  - JOUR
TI  - Approaches to Transmedia and Digital Narratives in the Context of Social Advertising
AU  - Juan Manuel Henao Bermúdez
AU  - María Alejandra Henao Argel
AU  - Leidy Tatiana Ordoñez-Mora
PY  - 2025
JO  - Kepes
DO  - 10.17151/kepes.2025.22.31.6
UR  - https://doi.org/10.17151/kepes.2025.22.31.6
ER  -

APA

Bermúdez, J. M. H., Argel, M. A. H., & Ordoñez-Mora, L. T. (2025). Approaches to Transmedia and Digital Narratives in the Context of Social Advertising. Kepes. https://doi.org/10.17151/kepes.2025.22.31.6

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crossref · retrieved 2026-11-11T01:38:11.272Z