Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Diva Putri Pradani, Yati Rohayati, Tiara Verita Yastica

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DOI: 10.17358/ijbe.12.1.125
Published: 1
Container: Indonesian Journal of Business and Entrepreneurship
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.17358/ijbe.12.1.125,
  title = {Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering},
  author = {Diva Putri  Pradani and Yati Rohayati and Tiara Verita  Yastica},
  year = {2026},
  journal = {Indonesian Journal of Business and Entrepreneurship},
  doi = {10.17358/ijbe.12.1.125},
  url = {https://doi.org/10.17358/ijbe.12.1.125}
}

RIS

TY  - JOUR
TI  - Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering
AU  - Diva Putri  Pradani
AU  - Yati Rohayati
AU  - Tiara Verita  Yastica
PY  - 2026
JO  - Indonesian Journal of Business and Entrepreneurship
DO  - 10.17358/ijbe.12.1.125
UR  - https://doi.org/10.17358/ijbe.12.1.125
ER  -

APA

Pradani, D. P., Rohayati, Y., & Yastica, T. V. (2026). Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering. Indonesian Journal of Business and Entrepreneurship. https://doi.org/10.17358/ijbe.12.1.125

Source records

doaj · retrieved 2026-09-26T08:40:06.839Z