Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?

Philip Kitchen, Marwa E. Tourky

Open source

DOI: 10.17561/ree.v2020n2.1
Published: 2020-12-22
Container: Revista de Estudios Empresariales. Segunda Época
Publisher: Universidad de Jaen
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.17561/ree.v2020n2.1,
  title = {Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?},
  author = {Philip Kitchen and Marwa E. Tourky},
  year = {2020},
  journal = {Revista de Estudios Empresariales. Segunda Época},
  doi = {10.17561/ree.v2020n2.1},
  url = {https://doi.org/10.17561/ree.v2020n2.1}
}

RIS

TY  - JOUR
TI  - Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?
AU  - Philip Kitchen
AU  - Marwa E. Tourky
PY  - 2020
JO  - Revista de Estudios Empresariales. Segunda Época
DO  - 10.17561/ree.v2020n2.1
UR  - https://doi.org/10.17561/ree.v2020n2.1
ER  -

APA

Kitchen, P., & Tourky, M. E. (2020). Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?. Revista de Estudios Empresariales. Segunda Época. https://doi.org/10.17561/ree.v2020n2.1

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crossref · retrieved 2026-09-25T17:13:35.457Z