How Knowledge Influencers Shape Brand Conviction: Integrating Source Credibility and Parasocial Interaction Perspectives

Nguyen, Cuong, Tran, Khuong, Dao, Dat

Open source

DOI
10.17632/yy47xr72pm.2
Published
2026
Container
Not recorded
Publisher
Mendeley Data
Open access
yes

Credibility signals

limited evidence Score 47/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

Cite this work

BibTeX

@article{allodium:10.17632/yy47xr72pm.2,
  title = {How Knowledge Influencers Shape Brand Conviction: Integrating Source Credibility and Parasocial Interaction Perspectives},
  author = {Nguyen, Cuong and Tran, Khuong and Dao, Dat},
  year = {2026},
  doi = {10.17632/yy47xr72pm.2},
  url = {https://doi.org/10.17632/yy47xr72pm.2}
}

RIS

TY  - JOUR
TI  - How Knowledge Influencers Shape Brand Conviction: Integrating Source Credibility and Parasocial Interaction Perspectives
AU  - Nguyen, Cuong
AU  - Tran, Khuong
AU  - Dao, Dat
PY  - 2026
DO  - 10.17632/yy47xr72pm.2
UR  - https://doi.org/10.17632/yy47xr72pm.2
ER  - 

APA

Cuong, N., Khuong, T., & Dat, D. (2026). How Knowledge Influencers Shape Brand Conviction: Integrating Source Credibility and Parasocial Interaction Perspectives. https://doi.org/10.17632/yy47xr72pm.2

Source records