Brand Engagement and Consumer Innovativeness

Ronald Goldsmith, Leisa Flynn, Felipe Korzenny

Open source

DOI: 10.20429/jamt.2015.060104
Published: 12
Container: Journal of Applied Marketing Theory
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.20429/jamt.2015.060104,
  title = {Brand Engagement and Consumer Innovativeness},
  author = {Ronald Goldsmith and Leisa Flynn and Felipe Korzenny},
  year = {2015},
  journal = {Journal of Applied Marketing Theory},
  doi = {10.20429/jamt.2015.060104},
  url = {https://doi.org/10.20429/jamt.2015.060104}
}

RIS

TY  - JOUR
TI  - Brand Engagement and Consumer Innovativeness
AU  - Ronald Goldsmith
AU  - Leisa Flynn
AU  - Felipe Korzenny
PY  - 2015
JO  - Journal of Applied Marketing Theory
DO  - 10.20429/jamt.2015.060104
UR  - https://doi.org/10.20429/jamt.2015.060104
ER  -

APA

Goldsmith, R., Flynn, L., & Korzenny, F. (2015). Brand Engagement and Consumer Innovativeness. Journal of Applied Marketing Theory. https://doi.org/10.20429/jamt.2015.060104

Source records

doaj · retrieved 2026-11-11T03:59:13.954Z