Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category

Neleen S Leslie-Piper, Petula Senior

Open source

DOI: 10.20429/jamt.2018.080204
Published: 2018-09-01
Container: Journal of Applied Marketing Theory
Publisher: Georgia Southern University
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.20429/jamt.2018.080204,
  title = {Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category},
  author = {Neleen S Leslie-Piper and Petula Senior},
  year = {2018},
  journal = {Journal of Applied Marketing Theory},
  doi = {10.20429/jamt.2018.080204},
  url = {https://doi.org/10.20429/jamt.2018.080204}
}

RIS

TY  - JOUR
TI  - Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category
AU  - Neleen S Leslie-Piper
AU  - Petula Senior
PY  - 2018
JO  - Journal of Applied Marketing Theory
DO  - 10.20429/jamt.2018.080204
UR  - https://doi.org/10.20429/jamt.2018.080204
ER  -

APA

Leslie-Piper, N. S., & Senior, P. (2018). Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category. Journal of Applied Marketing Theory. https://doi.org/10.20429/jamt.2018.080204

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crossref · retrieved 2026-11-11T03:59:09.282Z