Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors
- DOI
- 10.20429/jamt.2024.110207
- Published
- 2024-12-15
- Container
- Journal of Applied Marketing Theory
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.20429/jamt.2024.110207,
title = {Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors},
author = {Shyamala N. Chalakudi and Gnana Bharathy and Dildar Hussain and DakshinaMurthy Kolluru},
year = {2024},
journal = {Journal of Applied Marketing Theory},
doi = {10.20429/jamt.2024.110207},
url = {https://doi.org/10.20429/jamt.2024.110207}
}RIS
TY - JOUR TI - Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors AU - Shyamala N. Chalakudi AU - Gnana Bharathy AU - Dildar Hussain AU - DakshinaMurthy Kolluru PY - 2024 JO - Journal of Applied Marketing Theory DO - 10.20429/jamt.2024.110207 UR - https://doi.org/10.20429/jamt.2024.110207 ER -
APA
Chalakudi, S. N., Bharathy, G., Hussain, D., & Kolluru, D. (2024). Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors. Journal of Applied Marketing Theory. https://doi.org/10.20429/jamt.2024.110207