Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors

Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, DakshinaMurthy Kolluru

Open source

DOI
10.20429/jamt.2024.110207
Published
2024-12-15
Container
Journal of Applied Marketing Theory
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.20429/jamt.2024.110207,
  title = {Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors},
  author = {Shyamala N. Chalakudi and Gnana Bharathy and Dildar Hussain and DakshinaMurthy Kolluru},
  year = {2024},
  journal = {Journal of Applied Marketing Theory},
  doi = {10.20429/jamt.2024.110207},
  url = {https://doi.org/10.20429/jamt.2024.110207}
}

RIS

TY  - JOUR
TI  - Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors
AU  - Shyamala N. Chalakudi
AU  - Gnana Bharathy
AU  - Dildar Hussain
AU  - DakshinaMurthy Kolluru
PY  - 2024
JO  - Journal of Applied Marketing Theory
DO  - 10.20429/jamt.2024.110207
UR  - https://doi.org/10.20429/jamt.2024.110207
ER  - 

APA

Chalakudi, S. N., Bharathy, G., Hussain, D., & Kolluru, D. (2024). Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors. Journal of Applied Marketing Theory. https://doi.org/10.20429/jamt.2024.110207

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