The Impact of Omnichannel Properties on Customer Engagement and Loyalty in Banking: An SOR Perspective

Andika, Atika Aini Nasution, Della Nanda Luthfiana, Akmal Ihsan, Fazah Yuanidhar

Open source

DOI
10.20473/jmtt.v17i3.60265
Published
2024-12-20
Container
Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management
Publisher
Universitas Airlangga
Open access
unknown

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BibTeX

@article{allodium:10.20473/jmtt.v17i3.60265,
  title = {The Impact of Omnichannel Properties on Customer Engagement and Loyalty in Banking: An SOR Perspective},
  author = {Andika and Atika Aini Nasution and Della Nanda Luthfiana and Akmal Ihsan and Fazah Yuanidhar},
  year = {2024},
  journal = {Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management},
  doi = {10.20473/jmtt.v17i3.60265},
  url = {https://doi.org/10.20473/jmtt.v17i3.60265}
}

RIS

TY  - JOUR
TI  - The Impact of Omnichannel Properties on Customer Engagement and Loyalty in Banking: An SOR Perspective
AU  - Andika
AU  - Atika Aini Nasution
AU  - Della Nanda Luthfiana
AU  - Akmal Ihsan
AU  - Fazah Yuanidhar
PY  - 2024
JO  - Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management
DO  - 10.20473/jmtt.v17i3.60265
UR  - https://doi.org/10.20473/jmtt.v17i3.60265
ER  - 

APA

Andika, Nasution, A. A., Luthfiana, D. N., Ihsan, A., & Yuanidhar, F. (2024). The Impact of Omnichannel Properties on Customer Engagement and Loyalty in Banking: An SOR Perspective. Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management. https://doi.org/10.20473/jmtt.v17i3.60265

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