The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention

Nadia Ramadhani Nugroho Putri, Tanti Handriana

Open source

DOI: 10.20473/sabr.v1i1.45844
Published: 8
Container: Southeast Asian Business Review
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.20473/sabr.v1i1.45844,
  title = {The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention},
  author = {Nadia Ramadhani Nugroho  Putri and Tanti Handriana},
  year = {2023},
  journal = {Southeast Asian Business Review},
  doi = {10.20473/sabr.v1i1.45844},
  url = {https://doi.org/10.20473/sabr.v1i1.45844}
}

RIS

TY  - JOUR
TI  - The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention
AU  - Nadia Ramadhani Nugroho  Putri
AU  - Tanti Handriana
PY  - 2023
JO  - Southeast Asian Business Review
DO  - 10.20473/sabr.v1i1.45844
UR  - https://doi.org/10.20473/sabr.v1i1.45844
ER  -

APA

Putri, N. R. N., & Handriana, T. (2023). The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention. Southeast Asian Business Review. https://doi.org/10.20473/sabr.v1i1.45844

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doaj · retrieved 2026-09-26T03:26:10.191Z