Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation

Chinedu Felix Ikoko, Figen Yeşilada, Iman Aghaei

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DOI: 10.20944/preprints202510.1513.v1
Published: 2025-10-20
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Publisher: MDPI AG
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Cite this work

BibTeX

@article{allodium:10.20944/preprints202510.1513.v1,
  title = {Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation},
  author = {Chinedu Felix Ikoko and Figen Yeşilada and Iman Aghaei},
  year = {2025},
  doi = {10.20944/preprints202510.1513.v1},
  url = {https://doi.org/10.20944/preprints202510.1513.v1}
}

RIS

TY  - JOUR
TI  - Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation
AU  - Chinedu Felix Ikoko
AU  - Figen Yeşilada
AU  - Iman Aghaei
PY  - 2025
DO  - 10.20944/preprints202510.1513.v1
UR  - https://doi.org/10.20944/preprints202510.1513.v1
ER  -

APA

Ikoko, C. F., Yeşilada, F., & Aghaei, I. (2025). Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation. https://doi.org/10.20944/preprints202510.1513.v1

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crossref · retrieved 2026-09-26T03:26:43.187Z