AI-Enhanced Marketing Mix Modeling: Integrating ML, XAI, and LLMs for GreaterAccuracy, Interpretability, and Actionability

Liu K, Hu C.

DOI: 10.20944/preprints202601.1443.v1
Published: 2026-01-20
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Cite this work

BibTeX

@article{allodium:10.20944/preprints202601.1443.v1,
  title = {AI-Enhanced Marketing Mix Modeling: Integrating ML, XAI, and LLMs for GreaterAccuracy, Interpretability, and Actionability},
  author = {Liu K and  Hu C.},
  year = {2026},
  doi = {10.20944/preprints202601.1443.v1},
  url = {https://doi.org/10.20944/preprints202601.1443.v1}
}

RIS

TY  - JOUR
TI  - AI-Enhanced Marketing Mix Modeling: Integrating ML, XAI, and LLMs for GreaterAccuracy, Interpretability, and Actionability
AU  - Liu K
AU  -  Hu C.
PY  - 2026
DO  - 10.20944/preprints202601.1443.v1
UR  - https://doi.org/10.20944/preprints202601.1443.v1
ER  -

APA

K, L., & C., H. (2026). AI-Enhanced Marketing Mix Modeling: Integrating ML, XAI, and LLMs for GreaterAccuracy, Interpretability, and Actionability. https://doi.org/10.20944/preprints202601.1443.v1

Source records

europe-pmc · retrieved 2026-09-25T20:58:36.253Z