Behavioral Intelligence in Digital Retail: An Extended RFM Framework for Customer Segmentation and Resource Allocation

Iman Squalli Houssaini, Miloud Daoud

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DOI: 10.20944/preprints202604.0852.v1
Published: 2026-04-13
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Publisher: MDPI AG
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Cite this work

BibTeX

@article{allodium:10.20944/preprints202604.0852.v1,
  title = {Behavioral Intelligence in Digital Retail: An Extended RFM Framework for Customer Segmentation and Resource Allocation},
  author = {Iman Squalli Houssaini and Miloud Daoud},
  year = {2026},
  doi = {10.20944/preprints202604.0852.v1},
  url = {https://doi.org/10.20944/preprints202604.0852.v1}
}

RIS

TY  - JOUR
TI  - Behavioral Intelligence in Digital Retail: An Extended RFM Framework for Customer Segmentation and Resource Allocation
AU  - Iman Squalli Houssaini
AU  - Miloud Daoud
PY  - 2026
DO  - 10.20944/preprints202604.0852.v1
UR  - https://doi.org/10.20944/preprints202604.0852.v1
ER  -

APA

Houssaini, I. S., & Daoud, M. (2026). Behavioral Intelligence in Digital Retail: An Extended RFM Framework for Customer Segmentation and Resource Allocation. https://doi.org/10.20944/preprints202604.0852.v1

Source records

crossref · retrieved 2026-09-25T07:41:44.908Z