The Silent Brand: How Perceived Greenhushing Shapes Green Purchase Intention Through Brand Trust, Perceived Risk, and Consumer Green Skepticism

Nguyen KD, Vy LT.

DOI: 10.20944/preprints202605.1375.v1
Published: 2026-05-20
Container: Not recorded
Publisher: Not recorded
Open access: no

Credibility signals

limited evidence Score 39/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
cautionDOI resolves: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility. Source: DOAJ; license: CC0
not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredOpenAlex core source: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredROR affiliation: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch expression of concern: No expression of concern notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch correction: No correction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication license: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
cautionPublication version: Identified as a preprint; peer review and later versions may change the record. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.20944/preprints202605.1375.v1,
  title = {The Silent Brand: How Perceived Greenhushing Shapes Green Purchase Intention Through Brand Trust, Perceived Risk, and Consumer Green Skepticism},
  author = {Nguyen KD and  Vy LT.},
  year = {2026},
  doi = {10.20944/preprints202605.1375.v1},
  url = {https://doi.org/10.20944/preprints202605.1375.v1}
}

RIS

TY  - JOUR
TI  - The Silent Brand: How Perceived Greenhushing Shapes Green Purchase Intention Through Brand Trust, Perceived Risk, and Consumer Green Skepticism
AU  - Nguyen KD
AU  -  Vy LT.
PY  - 2026
DO  - 10.20944/preprints202605.1375.v1
UR  - https://doi.org/10.20944/preprints202605.1375.v1
ER  -

APA

KD, N., & LT., V. (2026). The Silent Brand: How Perceived Greenhushing Shapes Green Purchase Intention Through Brand Trust, Perceived Risk, and Consumer Green Skepticism. https://doi.org/10.20944/preprints202605.1375.v1

Source records

europe-pmc · retrieved 2026-09-26T00:50:52.150Z