The Influence of Augmented and Virtual Reality on Consumer Behavior in Immersive Marketing Contexts

Sayahifar M.

DOI: 10.20944/preprints202608.2219.v1
Published: 2026-08-31
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Cite this work

BibTeX

@article{allodium:10.20944/preprints202608.2219.v1,
  title = {The Influence of Augmented and Virtual Reality on Consumer Behavior in Immersive Marketing Contexts},
  author = {Sayahifar M.},
  year = {2026},
  doi = {10.20944/preprints202608.2219.v1},
  url = {https://doi.org/10.20944/preprints202608.2219.v1}
}

RIS

TY  - JOUR
TI  - The Influence of Augmented and Virtual Reality on Consumer Behavior in Immersive Marketing Contexts
AU  - Sayahifar M.
PY  - 2026
DO  - 10.20944/preprints202608.2219.v1
UR  - https://doi.org/10.20944/preprints202608.2219.v1
ER  -

APA

M., S. (2026). The Influence of Augmented and Virtual Reality on Consumer Behavior in Immersive Marketing Contexts. https://doi.org/10.20944/preprints202608.2219.v1

Source records

europe-pmc · retrieved 2026-09-25T11:45:51.898Z