What is the Role of Advertising Appeals and Emotional Resonance in Buying Behavior?

Meisam Sayahifar

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DOI: 10.20944/preprints202609.0442.v1
Published: 2026-09-07
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Publisher: MDPI AG
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Cite this work

BibTeX

@article{allodium:10.20944/preprints202609.0442.v1,
  title = {What is the Role of Advertising Appeals and Emotional Resonance in Buying Behavior?},
  author = {Meisam Sayahifar},
  year = {2026},
  doi = {10.20944/preprints202609.0442.v1},
  url = {https://doi.org/10.20944/preprints202609.0442.v1}
}

RIS

TY  - JOUR
TI  - What is the Role of Advertising Appeals and Emotional Resonance in Buying Behavior?
AU  - Meisam Sayahifar
PY  - 2026
DO  - 10.20944/preprints202609.0442.v1
UR  - https://doi.org/10.20944/preprints202609.0442.v1
ER  -

APA

Sayahifar, M. (2026). What is the Role of Advertising Appeals and Emotional Resonance in Buying Behavior?. https://doi.org/10.20944/preprints202609.0442.v1

Source records

crossref · retrieved 2026-09-26T23:32:17.020Z