Trust at the Interface: Consumer Trust, Transparency and Persuasion Knowledge in AI-Mediated Marketing

Lalit Gautam

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DOI: 10.20944/preprints202610.2583.v1
Published: 2026-10-27
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Publisher: MDPI AG
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Cite this work

BibTeX

@article{allodium:10.20944/preprints202610.2583.v1,
  title = {Trust at the Interface: Consumer Trust, Transparency and Persuasion Knowledge in AI-Mediated Marketing},
  author = {Lalit Gautam},
  year = {2026},
  doi = {10.20944/preprints202610.2583.v1},
  url = {https://doi.org/10.20944/preprints202610.2583.v1}
}

RIS

TY  - JOUR
TI  - Trust at the Interface: Consumer Trust, Transparency and Persuasion Knowledge in AI-Mediated Marketing
AU  - Lalit Gautam
PY  - 2026
DO  - 10.20944/preprints202610.2583.v1
UR  - https://doi.org/10.20944/preprints202610.2583.v1
ER  -

APA

Gautam, L. (2026). Trust at the Interface: Consumer Trust, Transparency and Persuasion Knowledge in AI-Mediated Marketing. https://doi.org/10.20944/preprints202610.2583.v1

Source records

crossref · retrieved 2026-11-04T23:20:32.395Z