The Impact of Artificial Intelligence on Consumer Purchase Behaviour: Examining the Role of Personalization, Trust and Perceived Value

Rakesh Panchal, Ankit Shah

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DOI: 10.20944/preprints202610.2718.v1
Published: 2026-10-27
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Publisher: MDPI AG
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Cite this work

BibTeX

@article{allodium:10.20944/preprints202610.2718.v1,
  title = {The Impact of Artificial Intelligence on Consumer Purchase Behaviour: Examining the Role of Personalization, Trust and Perceived Value},
  author = {Rakesh Panchal and Ankit Shah},
  year = {2026},
  doi = {10.20944/preprints202610.2718.v1},
  url = {https://doi.org/10.20944/preprints202610.2718.v1}
}

RIS

TY  - JOUR
TI  - The Impact of Artificial Intelligence on Consumer Purchase Behaviour: Examining the Role of Personalization, Trust and Perceived Value
AU  - Rakesh Panchal
AU  - Ankit Shah
PY  - 2026
DO  - 10.20944/preprints202610.2718.v1
UR  - https://doi.org/10.20944/preprints202610.2718.v1
ER  -

APA

Panchal, R., & Shah, A. (2026). The Impact of Artificial Intelligence on Consumer Purchase Behaviour: Examining the Role of Personalization, Trust and Perceived Value. https://doi.org/10.20944/preprints202610.2718.v1

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crossref · retrieved 2026-11-05T11:33:57.472Z