When AI personalisation becomes persuasive: the roles of trust and consumer response in digital advertising

My Van Dang, Triet Minh Nguyen

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DOI: 10.21203/rs.3.rs-10481479/v1
Published: 2026-08-03
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Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.21203/rs.3.rs-10481479/v1,
  title = {When AI personalisation becomes persuasive: the roles of trust and consumer response in digital advertising},
  author = {My Van Dang and Triet Minh Nguyen},
  year = {2026},
  doi = {10.21203/rs.3.rs-10481479/v1},
  url = {https://doi.org/10.21203/rs.3.rs-10481479/v1}
}

RIS

TY  - JOUR
TI  - When AI personalisation becomes persuasive: the roles of trust and consumer response in digital advertising
AU  - My Van Dang
AU  - Triet Minh Nguyen
PY  - 2026
DO  - 10.21203/rs.3.rs-10481479/v1
UR  - https://doi.org/10.21203/rs.3.rs-10481479/v1
ER  -

APA

Dang, M. V., & Nguyen, T. M. (2026). When AI personalisation becomes persuasive: the roles of trust and consumer response in digital advertising. https://doi.org/10.21203/rs.3.rs-10481479/v1

Source records

crossref · retrieved 2026-09-25T21:29:05.637Z