Cultural Psychology of Chinese Brand Meaning and Brand Trust: Cultural Models across Four Southeast Asian Countries

Zhu W, Zhang L, Ding H, Liu L.

DOI: 10.21203/rs.3.rs-10684553/v1
Published: 2026-09-07
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Cite this work

BibTeX

@article{allodium:10.21203/rs.3.rs-10684553/v1,
  title = {Cultural Psychology of Chinese Brand Meaning and Brand Trust: Cultural Models across Four Southeast Asian Countries},
  author = {Zhu W and  Zhang L and  Ding H and  Liu L.},
  year = {2026},
  doi = {10.21203/rs.3.rs-10684553/v1},
  url = {https://doi.org/10.21203/rs.3.rs-10684553/v1}
}

RIS

TY  - JOUR
TI  - Cultural Psychology of Chinese Brand Meaning and Brand Trust: Cultural Models across Four Southeast Asian Countries
AU  - Zhu W
AU  -  Zhang L
AU  -  Ding H
AU  -  Liu L.
PY  - 2026
DO  - 10.21203/rs.3.rs-10684553/v1
UR  - https://doi.org/10.21203/rs.3.rs-10684553/v1
ER  -

APA

W, Z., L, Z., H, D., & L., L. (2026). Cultural Psychology of Chinese Brand Meaning and Brand Trust: Cultural Models across Four Southeast Asian Countries. https://doi.org/10.21203/rs.3.rs-10684553/v1

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europe-pmc · retrieved 2026-09-26T03:05:28.293Z