Perception Speaks Louder Than Words: Brand Gestalt, eWOM, and Repurchase Intention in Halal Cosmetics

Cryzelda M. Lumbantoruan, Deske W. Mandagi

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DOI: 10.21203/rs.3.rs-10868598/v1
Published: 2026-09-14
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Publisher: Springer Science and Business Media LLC
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Cite this work

BibTeX

@article{allodium:10.21203/rs.3.rs-10868598/v1,
  title = {Perception Speaks Louder Than Words: Brand Gestalt, eWOM, and Repurchase Intention in Halal Cosmetics},
  author = {Cryzelda M. Lumbantoruan and Deske W. Mandagi},
  year = {2026},
  doi = {10.21203/rs.3.rs-10868598/v1},
  url = {https://doi.org/10.21203/rs.3.rs-10868598/v1}
}

RIS

TY  - JOUR
TI  - Perception Speaks Louder Than Words: Brand Gestalt, eWOM, and Repurchase Intention in Halal Cosmetics
AU  - Cryzelda M. Lumbantoruan
AU  - Deske W. Mandagi
PY  - 2026
DO  - 10.21203/rs.3.rs-10868598/v1
UR  - https://doi.org/10.21203/rs.3.rs-10868598/v1
ER  -

APA

Lumbantoruan, C. M., & Mandagi, D. W. (2026). Perception Speaks Louder Than Words: Brand Gestalt, eWOM, and Repurchase Intention in Halal Cosmetics. https://doi.org/10.21203/rs.3.rs-10868598/v1

Source records

crossref · retrieved 2026-09-26T01:29:27.309Z