Affiliate marketing, marketers’ creative innovation, and SME competitiveness: Mediating customer mix – SME context in tourist areas
- DOI
- 10.21203/rs.3.rs-10906158/v1
- Published
- 2026-10-22
- Container
- Not recorded
- Publisher
- Springer Science and Business Media LLC
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.21203/rs.3.rs-10906158/v1,
title = {Affiliate marketing, marketers’ creative innovation, and SME competitiveness: Mediating customer mix – SME context in tourist areas},
author = {Eka Pranajaya and Deri Firmansyah and Rahma Wahdiniwaty and Dadang Saepuloh},
year = {2026},
doi = {10.21203/rs.3.rs-10906158/v1},
url = {https://doi.org/10.21203/rs.3.rs-10906158/v1}
}RIS
TY - JOUR TI - Affiliate marketing, marketers’ creative innovation, and SME competitiveness: Mediating customer mix – SME context in tourist areas AU - Eka Pranajaya AU - Deri Firmansyah AU - Rahma Wahdiniwaty AU - Dadang Saepuloh PY - 2026 DO - 10.21203/rs.3.rs-10906158/v1 UR - https://doi.org/10.21203/rs.3.rs-10906158/v1 ER -
APA
Pranajaya, E., Firmansyah, D., Wahdiniwaty, R., & Saepuloh, D. (2026). Affiliate marketing, marketers’ creative innovation, and SME competitiveness: Mediating customer mix – SME context in tourist areas. https://doi.org/10.21203/rs.3.rs-10906158/v1
Source records
- crossref · retrieved 2026-11-10T14:27:23.749Z