Which value type promises more value in marketing communications?

Voorn R, Veen Gvd, Rompay Tv, Pruyn pdA.

DOI: 10.21203/rs.3.rs-2942321/v1
Published: 2023-05-19
Container: Not recorded
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.21203/rs.3.rs-2942321/v1,
  title = {Which value type promises more value in marketing communications?},
  author = {Voorn R and  Veen Gvd and  Rompay Tv and  Pruyn pdA.},
  year = {2023},
  doi = {10.21203/rs.3.rs-2942321/v1},
  url = {https://doi.org/10.21203/rs.3.rs-2942321/v1}
}

RIS

TY  - JOUR
TI  - Which value type promises more value in marketing communications?
AU  - Voorn R
AU  -  Veen Gvd
AU  -  Rompay Tv
AU  -  Pruyn pdA.
PY  - 2023
DO  - 10.21203/rs.3.rs-2942321/v1
UR  - https://doi.org/10.21203/rs.3.rs-2942321/v1
ER  -

APA

R, V., Gvd, V., Tv, R., & pdA., P. (2023). Which value type promises more value in marketing communications?. https://doi.org/10.21203/rs.3.rs-2942321/v1

Source records

europe-pmc · retrieved 2026-11-10T14:50:15.222Z