From CRM to CXM: Strategic Marketing Shifts Enabled by Artificial Intelligence

Najm Aleessawi

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DOI: 10.21203/rs.3.rs-7207363/v1
Published: 2025-07-25
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Publisher: Springer Science and Business Media LLC
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Cite this work

BibTeX

@article{allodium:10.21203/rs.3.rs-7207363/v1,
  title = {From CRM to CXM: Strategic Marketing Shifts Enabled by Artificial Intelligence},
  author = {Najm Aleessawi},
  year = {2025},
  doi = {10.21203/rs.3.rs-7207363/v1},
  url = {https://doi.org/10.21203/rs.3.rs-7207363/v1}
}

RIS

TY  - JOUR
TI  - From CRM to CXM: Strategic Marketing Shifts Enabled by Artificial Intelligence
AU  - Najm Aleessawi
PY  - 2025
DO  - 10.21203/rs.3.rs-7207363/v1
UR  - https://doi.org/10.21203/rs.3.rs-7207363/v1
ER  -

APA

Aleessawi, N. (2025). From CRM to CXM: Strategic Marketing Shifts Enabled by Artificial Intelligence. https://doi.org/10.21203/rs.3.rs-7207363/v1

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crossref · retrieved 2026-11-07T11:45:01.372Z