Fostering rural tourism brand passion and social sustainability through online brand communities in Zimbabwe

Siphiwe Mandina, Standa Sani

Open source

DOI: 10.21203/rs.3.rs-8570093/v1
Published: 2026-02-06
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Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.21203/rs.3.rs-8570093/v1,
  title = {Fostering rural tourism brand passion and social sustainability through online brand communities in Zimbabwe},
  author = {Siphiwe Mandina and Standa Sani},
  year = {2026},
  doi = {10.21203/rs.3.rs-8570093/v1},
  url = {https://doi.org/10.21203/rs.3.rs-8570093/v1}
}

RIS

TY  - JOUR
TI  - Fostering rural tourism brand passion and social sustainability through online brand communities in Zimbabwe
AU  - Siphiwe Mandina
AU  - Standa Sani
PY  - 2026
DO  - 10.21203/rs.3.rs-8570093/v1
UR  - https://doi.org/10.21203/rs.3.rs-8570093/v1
ER  -

APA

Mandina, S., & Sani, S. (2026). Fostering rural tourism brand passion and social sustainability through online brand communities in Zimbabwe. https://doi.org/10.21203/rs.3.rs-8570093/v1

Source records

crossref · retrieved 2026-09-26T03:55:36.488Z