The Effect of Brand Image on Organizational Attractiveness: The Mediating Role of Social Media Marketing in the Banking Sector

Hawraa Mushtaq Talib, Sarah Ali Saeed Alameri

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DOI: 10.21203/rs.3.rs-9612378/v1
Published: 2026-05-14
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Publisher: Springer Science and Business Media LLC
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Cite this work

BibTeX

@article{allodium:10.21203/rs.3.rs-9612378/v1,
  title = {The Effect of Brand Image on Organizational Attractiveness: The Mediating Role of Social Media Marketing in the Banking Sector},
  author = {Hawraa Mushtaq Talib and Sarah Ali Saeed Alameri},
  year = {2026},
  doi = {10.21203/rs.3.rs-9612378/v1},
  url = {https://doi.org/10.21203/rs.3.rs-9612378/v1}
}

RIS

TY  - JOUR
TI  - The Effect of Brand Image on Organizational Attractiveness: The Mediating Role of Social Media Marketing in the Banking Sector
AU  - Hawraa Mushtaq Talib
AU  - Sarah Ali Saeed Alameri
PY  - 2026
DO  - 10.21203/rs.3.rs-9612378/v1
UR  - https://doi.org/10.21203/rs.3.rs-9612378/v1
ER  -

APA

Talib, H. M., & Alameri, S. A. S. (2026). The Effect of Brand Image on Organizational Attractiveness: The Mediating Role of Social Media Marketing in the Banking Sector. https://doi.org/10.21203/rs.3.rs-9612378/v1

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crossref · retrieved 2026-11-06T13:39:06.792Z