When is Kiki Round? When Gender Cues Disrupt Brand Name Sound Symbolism

Ruth Pogacar, Robert S. Wyer, Jinhee Huh, Hannah Walker, L. J. Shrum, Tina Lowrey

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DOI: 10.2139/ssrn.7545662
Published: 2026
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Publisher: Elsevier BV
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Cite this work

BibTeX

@article{allodium:10.2139/ssrn.7545662,
  title = {When is Kiki Round? When Gender Cues Disrupt Brand Name Sound Symbolism},
  author = {Ruth Pogacar and Robert S. Wyer and Jinhee Huh and Hannah Walker and L. J. Shrum and Tina Lowrey},
  year = {2026},
  doi = {10.2139/ssrn.7545662},
  url = {https://doi.org/10.2139/ssrn.7545662}
}

RIS

TY  - JOUR
TI  - When is Kiki Round? When Gender Cues Disrupt Brand Name Sound Symbolism
AU  - Ruth Pogacar
AU  - Robert S. Wyer
AU  - Jinhee Huh
AU  - Hannah Walker
AU  - L. J. Shrum
AU  - Tina Lowrey
PY  - 2026
DO  - 10.2139/ssrn.7545662
UR  - https://doi.org/10.2139/ssrn.7545662
ER  -

APA

Pogacar, R., Wyer, R. S., Huh, J., Walker, H., Shrum, L. J., & Lowrey, T. (2026). When is Kiki Round? When Gender Cues Disrupt Brand Name Sound Symbolism. https://doi.org/10.2139/ssrn.7545662

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crossref · retrieved 2026-11-08T07:57:27.728Z