Antecedents to consumer buying behavior: the case of consumers in a developing country

Eric E. Mang’unyi, Krishna K. Govender

Open source

DOI: 10.21511/im.15(3).2019.08
Published: 2019-09-27
Container: Innovative Marketing
Publisher: LLC CPC Business Perspectives
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.21511/im.15-3-.2019.08,
  title = {Antecedents to consumer buying behavior: the case of consumers in a developing country},
  author = {Eric E. Mang’unyi and Krishna K. Govender},
  year = {2019},
  journal = {Innovative Marketing},
  doi = {10.21511/im.15(3).2019.08},
  url = {https://doi.org/10.21511/im.15(3).2019.08}
}

RIS

TY  - JOUR
TI  - Antecedents to consumer buying behavior: the case of consumers in a developing country
AU  - Eric E. Mang’unyi
AU  - Krishna K. Govender
PY  - 2019
JO  - Innovative Marketing
DO  - 10.21511/im.15(3).2019.08
UR  - https://doi.org/10.21511/im.15(3).2019.08
ER  -

APA

Mang’unyi, E. E., & Govender, K. K. (2019). Antecedents to consumer buying behavior: the case of consumers in a developing country. Innovative Marketing. https://doi.org/10.21511/im.15(3).2019.08

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crossref · retrieved 2026-09-26T21:48:52.476Z