Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

Anna Triwijayati, Melany, Dian Wijayanti

Open source

DOI: 10.21511/im.16(4).2020.05
Published: 12
Container: Innovative Marketing
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.21511/im.16-4-.2020.05,
  title = {Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors},
  author = {Anna Triwijayati and Melany and Dian Wijayanti},
  year = {2020},
  journal = {Innovative Marketing},
  doi = {10.21511/im.16(4).2020.05},
  url = {https://doi.org/10.21511/im.16(4).2020.05}
}

RIS

TY  - JOUR
TI  - Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors
AU  - Anna Triwijayati
AU  - Melany
AU  - Dian Wijayanti
PY  - 2020
JO  - Innovative Marketing
DO  - 10.21511/im.16(4).2020.05
UR  - https://doi.org/10.21511/im.16(4).2020.05
ER  -

APA

Triwijayati, A., Melany, & Wijayanti, D. (2020). Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors. Innovative Marketing. https://doi.org/10.21511/im.16(4).2020.05

Source records

doaj · retrieved 2026-09-25T05:28:45.146Z