Design and validation of the Brand Personality Scale in Tourist Destinations

Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui, Josue Turpo-Chaparro

Open source

DOI: 10.21511/im.18(2).2022.01
Published: 2022-04-01
Container: Innovative Marketing
Publisher: LLC CPC Business Perspectives
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.21511/im.18-2-.2022.01,
  title = {Design and validation of the Brand Personality Scale in Tourist Destinations},
  author = {Jose Joel Cruz-Tarrillo and Karla Liliana Haro-Zea and Edison Effer Apaza Tarqui and Josue Turpo-Chaparro},
  year = {2022},
  journal = {Innovative Marketing},
  doi = {10.21511/im.18(2).2022.01},
  url = {https://doi.org/10.21511/im.18(2).2022.01}
}

RIS

TY  - JOUR
TI  - Design and validation of the Brand Personality Scale in Tourist Destinations
AU  - Jose Joel Cruz-Tarrillo
AU  - Karla Liliana Haro-Zea
AU  - Edison Effer Apaza Tarqui
AU  - Josue Turpo-Chaparro
PY  - 2022
JO  - Innovative Marketing
DO  - 10.21511/im.18(2).2022.01
UR  - https://doi.org/10.21511/im.18(2).2022.01
ER  -

APA

Cruz-Tarrillo, J. J., Haro-Zea, K. L., Tarqui, E. E. A., & Turpo-Chaparro, J. (2022). Design and validation of the Brand Personality Scale in Tourist Destinations. Innovative Marketing. https://doi.org/10.21511/im.18(2).2022.01

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crossref · retrieved 2026-09-26T09:36:18.363Z