Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising
- DOI
- 10.21608/cfdj.2021.146712
- Published
- 2021-02-01
- Container
- المجلة العلمیة للدراسات والبحوث المالیة والتجاریة
- Publisher
- Egypts Presidential Specialized Council for Education and Scientific Research
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.21608/cfdj.2021.146712,
title = {Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising},
author = {Hatem El Gohary},
year = {2021},
journal = {المجلة العلمیة للدراسات والبحوث المالیة والتجاریة},
doi = {10.21608/cfdj.2021.146712},
url = {https://doi.org/10.21608/cfdj.2021.146712}
}RIS
TY - JOUR TI - Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising AU - Hatem El Gohary PY - 2021 JO - المجلة العلمیة للدراسات والبحوث المالیة والتجاریة DO - 10.21608/cfdj.2021.146712 UR - https://doi.org/10.21608/cfdj.2021.146712 ER -
APA
Gohary, H. E. (2021). Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising. المجلة العلمیة للدراسات والبحوث المالیة والتجاریة. https://doi.org/10.21608/cfdj.2021.146712
Source records
- crossref · retrieved 2026-09-26T04:20:25.548Z