Product Placement in Films: A Comparative Study of American and Chinese Consumers’ Attitudes

Yi Zhou, Unknown

Open source

DOI: 10.22492/ijcs.9.1.05
Published: 2024-07-05
Container: IAFOR Journal of Cultural Studies
Publisher: The International Academic Forum (IAFOR)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.22492/ijcs.9.1.05,
  title = {Product Placement in Films: A Comparative Study of American and Chinese Consumers’ Attitudes},
  author = {Yi Zhou and Unknown},
  year = {2024},
  journal = {IAFOR Journal of Cultural Studies},
  doi = {10.22492/ijcs.9.1.05},
  url = {https://doi.org/10.22492/ijcs.9.1.05}
}

RIS

TY  - JOUR
TI  - Product Placement in Films: A Comparative Study of American and Chinese Consumers’ Attitudes
AU  - Yi Zhou
AU  - Unknown
PY  - 2024
JO  - IAFOR Journal of Cultural Studies
DO  - 10.22492/ijcs.9.1.05
UR  - https://doi.org/10.22492/ijcs.9.1.05
ER  -

APA

Zhou, Y., & Unknown (2024). Product Placement in Films: A Comparative Study of American and Chinese Consumers’ Attitudes. IAFOR Journal of Cultural Studies. https://doi.org/10.22492/ijcs.9.1.05

Source records

crossref · retrieved 2026-11-11T01:13:24.116Z