Principle-Based Marketing: A Conceptual Model

Rohan De Pallant

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DOI: 10.22541/au.177067270.01550818/v1
Published: 2026-02-09
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Publisher: Wiley
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Cite this work

BibTeX

@article{allodium:10.22541/au.177067270.01550818/v1,
  title = {Principle-Based Marketing: A Conceptual Model},
  author = {Rohan De Pallant},
  year = {2026},
  doi = {10.22541/au.177067270.01550818/v1},
  url = {https://doi.org/10.22541/au.177067270.01550818/v1}
}

RIS

TY  - JOUR
TI  - Principle-Based Marketing: A Conceptual Model
AU  - Rohan De Pallant
PY  - 2026
DO  - 10.22541/au.177067270.01550818/v1
UR  - https://doi.org/10.22541/au.177067270.01550818/v1
ER  -

APA

Pallant, R. D. (2026). Principle-Based Marketing: A Conceptual Model. https://doi.org/10.22541/au.177067270.01550818/v1

Source records

crossref · retrieved 2026-09-27T13:23:23.950Z