Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services

Emmanuel Oyatoye, Sulaimon Adebiyi, Bilqis Amole

Open source

DOI: 10.2298/yjor171104022o
Published: 2018
Container: Yugoslav Journal of Operations Research
Publisher: National Library of Serbia
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2298/yjor171104022o,
  title = {Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services},
  author = {Emmanuel Oyatoye and Sulaimon Adebiyi and Bilqis Amole},
  year = {2018},
  journal = {Yugoslav Journal of Operations Research},
  doi = {10.2298/yjor171104022o},
  url = {https://doi.org/10.2298/yjor171104022o}
}

RIS

TY  - JOUR
TI  - Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services
AU  - Emmanuel Oyatoye
AU  - Sulaimon Adebiyi
AU  - Bilqis Amole
PY  - 2018
JO  - Yugoslav Journal of Operations Research
DO  - 10.2298/yjor171104022o
UR  - https://doi.org/10.2298/yjor171104022o
ER  -

APA

Oyatoye, E., Adebiyi, S., & Amole, B. (2018). Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services. Yugoslav Journal of Operations Research. https://doi.org/10.2298/yjor171104022o

Source records

crossref · retrieved 2026-09-25T05:03:35.990Z