A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill

Open source

DOI: 10.2307/3150876
Published: 1979-02
Container: Journal of Marketing Research
Publisher: JSTOR
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2307/3150876,
  title = {A Paradigm for Developing Better Measures of Marketing Constructs},
  author = {Gilbert A. Churchill},
  year = {1979},
  journal = {Journal of Marketing Research},
  doi = {10.2307/3150876},
  url = {https://doi.org/10.2307/3150876}
}

RIS

TY  - JOUR
TI  - A Paradigm for Developing Better Measures of Marketing Constructs
AU  - Gilbert A. Churchill
PY  - 1979
JO  - Journal of Marketing Research
DO  - 10.2307/3150876
UR  - https://doi.org/10.2307/3150876
ER  -

APA

Churchill, G. A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research. https://doi.org/10.2307/3150876

Source records

crossref · retrieved 2026-09-24T21:41:44.987Z