Protocol Analysis: Verbal Reports as Data

M. Venkatesan, K. Anders Ericsson, Herbert A. Simon

Open source

DOI: 10.2307/3151491
Published: 1986-08
Container: Journal of Marketing Research
Publisher: JSTOR
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2307/3151491,
  title = {Protocol Analysis: Verbal Reports as Data},
  author = {M. Venkatesan and K. Anders Ericsson and Herbert A. Simon},
  year = {1986},
  journal = {Journal of Marketing Research},
  doi = {10.2307/3151491},
  url = {https://doi.org/10.2307/3151491}
}

RIS

TY  - JOUR
TI  - Protocol Analysis: Verbal Reports as Data
AU  - M. Venkatesan
AU  - K. Anders Ericsson
AU  - Herbert A. Simon
PY  - 1986
JO  - Journal of Marketing Research
DO  - 10.2307/3151491
UR  - https://doi.org/10.2307/3151491
ER  -

APA

Venkatesan, M., Ericsson, K. A., & Simon, H. A. (1986). Protocol Analysis: Verbal Reports as Data. Journal of Marketing Research. https://doi.org/10.2307/3151491

Source records

crossref · retrieved 2026-11-06T09:41:23.521Z