The SOCO Scale: A Measure of the Customer Orientation of Salespeople

Robert Saxe, Barton A. Weitz

Open source

DOI: 10.2307/3151568
Published: 1982-08
Container: Journal of Marketing Research
Publisher: JSTOR
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2307/3151568,
  title = {The SOCO Scale: A Measure of the Customer Orientation of Salespeople},
  author = {Robert Saxe and Barton A. Weitz},
  year = {1982},
  journal = {Journal of Marketing Research},
  doi = {10.2307/3151568},
  url = {https://doi.org/10.2307/3151568}
}

RIS

TY  - JOUR
TI  - The SOCO Scale: A Measure of the Customer Orientation of Salespeople
AU  - Robert Saxe
AU  - Barton A. Weitz
PY  - 1982
JO  - Journal of Marketing Research
DO  - 10.2307/3151568
UR  - https://doi.org/10.2307/3151568
ER  -

APA

Saxe, R., & Weitz, B. A. (1982). The SOCO Scale: A Measure of the Customer Orientation of Salespeople. Journal of Marketing Research. https://doi.org/10.2307/3151568

Source records

crossref · retrieved 2026-09-25T23:03:42.237Z