Brand Extension of Fast Moving Consumer Goods to Customers’ Perception

Budiono Hardjono, Tan Bee Ying

Open source

DOI
10.23969/trikonomika.v16i2.714
Published
12
Container
Trikonomika
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.23969/trikonomika.v16i2.714,
  title = {Brand Extension of Fast Moving Consumer Goods to Customers’ Perception},
  author = {Budiono Hardjono and Tan Bee Ying},
  year = {2017},
  journal = {Trikonomika},
  doi = {10.23969/trikonomika.v16i2.714},
  url = {https://doi.org/10.23969/trikonomika.v16i2.714}
}

RIS

TY  - JOUR
TI  - Brand Extension of Fast Moving Consumer Goods to Customers’ Perception
AU  - Budiono Hardjono
AU  - Tan Bee Ying
PY  - 2017
JO  - Trikonomika
DO  - 10.23969/trikonomika.v16i2.714
UR  - https://doi.org/10.23969/trikonomika.v16i2.714
ER  - 

APA

Hardjono, B., & Ying, T. B. (2017). Brand Extension of Fast Moving Consumer Goods to Customers’ Perception. Trikonomika. https://doi.org/10.23969/trikonomika.v16i2.714

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