Building Loyalty Through Trust and Sincerity: Evidence from Influencer Marketing on Instagram

Andreea-Mihaela Ciomag, Liana Stanca, Dan-Cristian Dabija

Open source

DOI: 10.24818/basiq/2026/12/080
Published: 2026
Container: New Trends in Sustainable Business and Consumption
Publisher: Editura ASE
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.24818/basiq/2026/12/080,
  title = {Building Loyalty Through Trust and Sincerity: Evidence from Influencer Marketing on Instagram},
  author = {Andreea-Mihaela Ciomag and Liana Stanca and Dan-Cristian Dabija},
  year = {2026},
  journal = {New Trends in Sustainable Business and Consumption},
  doi = {10.24818/basiq/2026/12/080},
  url = {https://doi.org/10.24818/basiq/2026/12/080}
}

RIS

TY  - JOUR
TI  - Building Loyalty Through Trust and Sincerity: Evidence from Influencer Marketing on Instagram
AU  - Andreea-Mihaela Ciomag
AU  - Liana Stanca
AU  - Dan-Cristian Dabija
PY  - 2026
JO  - New Trends in Sustainable Business and Consumption
DO  - 10.24818/basiq/2026/12/080
UR  - https://doi.org/10.24818/basiq/2026/12/080
ER  -

APA

Ciomag, A., Stanca, L., & Dabija, D. (2026). Building Loyalty Through Trust and Sincerity: Evidence from Influencer Marketing on Instagram. New Trends in Sustainable Business and Consumption. https://doi.org/10.24818/basiq/2026/12/080

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crossref · retrieved 2026-09-25T04:58:48.020Z