Why the Experiential View Is Vital To Marketing Communications Research Now

Jean-Luc Herrmann, John B. Ford

Open source

DOI: 10.2501/jar-2023-011
Published: 2023-06
Container: Journal of Advertising Research
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2501/jar-2023-011,
  title = {Why the Experiential View Is Vital To Marketing Communications Research Now},
  author = {Jean-Luc Herrmann and John B. Ford},
  year = {2023},
  journal = {Journal of Advertising Research},
  doi = {10.2501/jar-2023-011},
  url = {https://doi.org/10.2501/jar-2023-011}
}

RIS

TY  - JOUR
TI  - Why the Experiential View Is Vital To Marketing Communications Research Now
AU  - Jean-Luc Herrmann
AU  - John B. Ford
PY  - 2023
JO  - Journal of Advertising Research
DO  - 10.2501/jar-2023-011
UR  - https://doi.org/10.2501/jar-2023-011
ER  -

APA

Herrmann, J., & Ford, J. B. (2023). Why the Experiential View Is Vital To Marketing Communications Research Now. Journal of Advertising Research. https://doi.org/10.2501/jar-2023-011

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crossref · retrieved 2026-11-10T01:00:18.018Z