The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes

Olivia Petit, Tobias Otterbring

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DOI: 10.2501/jar-2024-005
Published: 2024-03
Container: Journal of Advertising Research
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2501/jar-2024-005,
  title = {The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes},
  author = {Olivia Petit and Tobias Otterbring},
  year = {2024},
  journal = {Journal of Advertising Research},
  doi = {10.2501/jar-2024-005},
  url = {https://doi.org/10.2501/jar-2024-005}
}

RIS

TY  - JOUR
TI  - The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes
AU  - Olivia Petit
AU  - Tobias Otterbring
PY  - 2024
JO  - Journal of Advertising Research
DO  - 10.2501/jar-2024-005
UR  - https://doi.org/10.2501/jar-2024-005
ER  -

APA

Petit, O., & Otterbring, T. (2024). The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes. Journal of Advertising Research. https://doi.org/10.2501/jar-2024-005

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crossref · retrieved 2026-09-27T14:30:55.961Z